How we handle personal data.
We take your privacy seriously and process personal data in line with the General Data Protection Regulation (GDPR).
Last updated: June 2026
This policy describes how Properity AI collects and processes personal data when you visit our website, get in touch, or when we deliver marketing services to property companies. The data controller is Properity AI. If you have questions, reach us at hello@properity.ai.
What data we collect
When you fill in the contact form, we collect the details you provide — typically your name, company, email address, phone number and your message.
When you visit the website, some technical information is processed automatically, such as IP address, device type and how you use the site. This is limited and described further under Cookies below.
In our service to clients, we also run advertising aimed at prospective tenants. That processing takes place within the advertising platforms' systems and is governed by each platform's own terms.
Why we process it
To respond to your enquiry and contact you about our services.
To operate, improve and secure our website.
To deliver and optimize marketing campaigns on behalf of our clients.
To meet legal obligations, such as accounting requirements.
Legal basis
We process your data on the basis of legitimate interest (responding to enquiries and running our business), contract (when we deliver services), and legal obligation where applicable. Where consent is required, for example for certain cookies, we obtain it.
How we share data
We never sell your personal data. We share it only with providers who help us run the business — for example our email provider and advertising platforms such as Meta and Google — and only to the extent needed to deliver the service.
These providers process data as data processors or as independent controllers under their own terms. Some processing may take place outside the EU/EEA, in which case we ensure appropriate safeguards are in place.
How long we keep data
We keep personal data for as long as needed for the purpose it was collected for — for example during an ongoing conversation or client relationship — and after that only as long as the law requires. When the data is no longer needed, it is deleted or anonymized.
Your rights
You have the right to request access to the data we hold about you, to have inaccurate data corrected, to have data erased, to restrict or object to processing, and to request data portability.
Contact us at hello@properity.ai and we'll help. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
Cookies
Our website uses cookies that are necessary for the site to function, and may use analytics cookies to understand how the site is used. You can control cookies through your browser settings.
Contact
If you have questions about this policy or how we process your personal data, email us at hello@properity.ai.