100% leased — a new build filled in record time.
UniverCity, a residential developer in the Stockholm–Uppsala growth region, needed to lease newly built rental apartments in Upplands Väsby. The units were move-in ready — the goal was a steady flow of qualified applicants able to move in right away.
The challenge
UniverCity wanted high-quality applicants who could move in immediately. The questions were who those people are, where to find them, and how to earn their attention — doing it with creativity rather than sheer reach, so Fastiella's letting team had a clean pipeline to work.
The approach
- Social media driving traffic to the application page — strong lower in the funnel.
- Programmatic advertising with contextual targeting around relevant life events and quality sites, for broad, cost-effective reach.
- AI-generated ad copy (10 variants) A/B/N-tested to quickly optimize toward what converted.
- Close collaboration with Fastiella's letting team, who handled incoming applicants.
The result
Through the campaign window, UniverCity saw a steady stream of applicants with a very high match against the tenant criteria. 106 new leases were signed and the project reached 100% occupancy.
“The advertising and the smart solutions got us to our goal. It's been a creative and genuinely instructive partnership — one that's also given us ideas for how to lease future projects faster.”