A narrow, defined audience
You're not reaching a city — you're reaching the handful of businesses and advisors who could actually take the space. Precision matters more than reach.
Advertising for commercial real estate
Find the right tenant for the space that matters.
Commercial lettings aren't about volume — they're about reaching the few right decision-makers. Properity AI runs targeted B2B campaigns that put your property in front of the businesses most likely to sign.
A different kind of lease-up
One right tenant, not a thousand leads.
Filling a commercial property is a different challenge from residential. Often it comes down to a single tenant for a large space — a clinic taking thousands of square metres, a logistics operator, a head office. The audience is narrow, the decision is considered, and the sales cycle is long. We build campaigns for exactly that reality.
Why commercial is different
Narrow audience. Considered decision. Long horizon.
The playbook that fills apartments doesn't fill a warehouse. Commercial advertising has to work differently — and we build for it from the ground up.
Business decision-makers
The people who matter are etablerings- and property managers, executives and their advisors — reached where they make business decisions, not where they scroll on a Sunday.
A longer sales cycle
Commercial deals take time. The goal early on is qualified interest and the right conversations, built patiently — not a signature in two weeks.
Property-specific positioning
An industrial unit, a healthcare facility and an office each speak to a different market. We tailor the message and the targeting to the property and its best-fit use.
Our approach
Reach the right audience — wherever they make decisions.
The principle is the same as everything we do: get in front of exactly the right audience, and optimise toward real interest. For commercial, that means a channel mix weighted to where business decisions happen — but not limited to it, because decision-makers are on social platforms too.
- B2B-led channel mix — LinkedIn, programmatic B2B and search, weighted to intent
- Precise targeting by role, industry, company and location
- Messaging tailored to the property type and its best-fit tenant
- Optimisation toward qualified enquiries, with clear reporting throughout
Channel mix
Weighted to where business decisions are made.
Residential leans on Meta and consumer channels. Commercial leans the other way — but the real rule is simple: reach the right audience wherever they are.
The core B2B channel — target by role, industry, company size and seniority to reach the people who decide on space.
Programmatic B2B
Reach decision-makers across business and industry sites, trade media and professional contexts, at scale.
Search
Capture active demand — the businesses already looking for premises in your area or category.
Social, used with intent
Business decision-makers are on Meta and other platforms too. We use them where they add reach against the right audience — not as an afterthought, not as the default.
The most important thing is reaching the right audience. Channels are a means to that — we weight them to the property and the buyer, not to a fixed formula.
What we advertise
Built for the range of commercial property.
Different property types need different audiences and different stories. A few examples of where our approach fits.
Industrial & logistics
Warehouse, logistics and industrial space
Reaching operators, third-party logistics providers and industrial occupiers who need large footprints, the right location and the right specification.
Healthcare
Healthcare and clinic premises
Finding a care operator to take thousands of square metres — a clinic, primary care or specialist provider — through targeted, sector-specific outreach.
Office
Office and headquarters
Positioning office space to the right companies and their advisors, matched to location, size and the way they work.
Retail & mixed-use
Retail and mixed-use
Reaching brands, franchises and operators looking for the right location and catchment for their next site.
Track record
The same engine, proven on leasing.
We've helped property companies lease faster with performance marketing built around the only thing that matters — the right result. We're bringing that same discipline to commercial mandates. (Commercial references available on request.)
B2B
targeting expertise
Multi-channel
one strategy
100%
media transparency
Have a commercial property to fill?
Tell us about the property and the tenant you're looking for, and we'll show you how we'd reach them.