Fill apartments faster.
Properity AI runs AI-driven advertising for property companies — turning vacant units into qualified tenant leads and measurably faster lease-up.
Trusted by developers and property companies in the Nordics
+ 20 moreEvery empty apartment is a deadline you are already past.
Leasing teams juggle fragmented marketing, slow channels and leads that never qualify. The longer a unit sits empty, the more it costs — and the harder it is to recover the project plan.
Lost rent compounds
A single empty unit can erase a month of margin. Across a building, weeks of vacancy turn into real money.
Fragmented marketing
Listings, social, display and email run in silos with no shared view of what actually drives a signed lease.
Unqualified interest
Volume looks fine on paper, but the leasing team spends days filtering people who were never going to move.
No time to optimize
Campaigns get set up once and left running. Nobody has the hours to test creative and reallocate budget weekly.
It's been hugely valuable to have a steady flow of good prospects to work with on an ongoing basis. It made our job easier and helped us fill the property in record time — with happy, eager new tenants.
One performance engine, pointed at occupancy.
We treat leasing like a measurable acquisition funnel. AI builds and tests audiences and creative, buys media programmatically, and optimizes daily toward the only number that matters — signed leases.
- AI-built audiences refined on your real conversion data, not guesswork
- Creative generated and A/B tested at a pace a manual team can't match
- Programmatic media buying across every channel from one strategy
- Reporting tied to lease-up speed and cost per qualified lead
Illustrative dashboard — figures shown for demonstration.
Property companies across the Nordics lease with Properity.
From large developers to specialist letting teams — 20+ companies trust us to fill their apartments faster.
From vacant to fully leased in five moves.
- 01
Strategy
We map your project, units, target tenants and timeline, then set the funnel and the targets we'll be measured against.
- 02
Creative
AI-assisted production generates and adapts ad creative for each channel and audience — fast, on-brand, endlessly testable.
- 03
Targeting
Audiences are built from intent and location signals, then sharpened on the people most likely to actually move.
- 04
Optimization
Programmatic buying and daily optimization shift budget toward what's converting, in real time, across channels.
- 05
Reporting
You see qualified leads, cost per lead and lease-up progress in one clear view — no agency black box.
One strategy, every screen your tenants use.
We plan and buy across the channels that move leasing — coordinated, measured and optimized together rather than run as separate campaigns.
Meta
Facebook and Instagram for high-intent reach and retargeting of interested prospects.
Search and Performance Max to capture people actively looking to move.
Programmatic display
Algorithmic, data-driven buying of premium placements at scale.
Native & display
Contextual placements on quality sites where future tenants already spend time.
DOOH
Programmatic digital out-of-home to build local presence around the project.
Made for the way leasing actually happens.
New developments
Generate demand before completion so units lease as they come to market.
Partially leased projects
Re-energize the long tail and clear the last hard-to-fill units.
Vacant rental units
Turn ongoing vacancy into a steady, predictable flow of qualified interest.
Ongoing tenant acquisition
An always-on engine that keeps occupancy high across your portfolio.
100% leased for UniverCity — in record time.
UniverCity needed to lease newly built rental apartments in Upplands Väsby. With social media, programmatic advertising and AI-tested messaging, a steady stream of qualified applicants arrived — and the entire project leased out.
Read the case studyLet's fill your next project faster.
Tell us about your leasing project and we'll show you exactly how Properity AI would run it.