Properity AI runs AI-driven advertising for property companies — reaching the right audience and turning vacancy into signed leases. Whether you let apartments or large commercial space, we build the campaign around your market.
Trusted by developers and property companies in the Nordics
+ 20 moreResidential and commercial leasing are different challenges with different audiences and channels. Choose your path and see how we'd approach it.
We analyse the property, identify the right audiences, build the campaign plan, produce channel-ready creative and keep learning from campaign data. The same engine runs both residential and commercial — only the inputs and examples change.
We start from the property itself — the listing, location, timing, pricing and available material — and work out what should be marketed and why it matters.
In practice
Apartment mix, area, amenities and move-in timing shape the selling angles.
AI helps map who is most likely to convert, which signals matter and where the demand actually sits.
In practice
Movers, renters and local demand pools, refined by intent and geography.
From the audience work we build the activation plan: channels, environments, geographies, budget split and the KPIs we'll be measured on.
In practice
Meta, Google, programmatic display and DOOH, weighted to local reach.
AI-assisted production turns your existing images and property details into channel-ready variants, so we can test many messages instead of guessing at one.
In practice
Apartment visuals, amenities and area, with clear enquire-or-apply calls to action.
Campaigns go live and performance data comes back continuously. Budget, audiences and creative shift toward whatever is actually working.
In practice
Optimised toward lead quality, cost per lead and lease-up speed.
Campaign data becomes clear reporting, findings and recommended next actions — and those learnings feed straight back into the next round of planning and creative.
In practice
Leads, cost per lead and lease-up progress, per project.
Data flows back into the engine
Every campaign makes the next one sharper. What we learn about audiences, messages and channels feeds back into planning and creative.
AI does the heavy lifting, guided by Properity specialists. Strategy, brand judgement and commercial decisions stay with experienced people.
Everything we do comes down to the same thing: reach exactly the right audience, and optimise toward the only result that matters — a signed lease. What changes between residential and commercial is the audience and the channel mix, not the discipline.
It's been hugely valuable to have a steady flow of good prospects to work with on an ongoing basis. It made our job easier and helped us fill the property in record time — with happy, eager new tenants.
Tell us about your leasing project and we'll show you exactly how Properity AI would run it.